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Guides

Use Guides when you need an evergreen operating method. Company-specific plans live in Playbooks, source-backed market evidence lives in Research, and reusable templates/assets live in Resources.

Executive Summary

This library is organized by the decision the operator is trying to make: scope the work, diagnose performance, improve a growth system, or validate a source-sensitive strategic reference. Each guide should own one reusable method and point away from company-specific recommendations, dated market claims, and template assets.

Primary Users Portfolio operators and Transcend advisors using reusable operating methods.
Also Allowed Restricted Transcend users and approved partners with guide access.
Not Here Company-confidential recommendations, LP fundraising material, and public signing flows.
Playbooks
Company-specific diagnosis, recommendations, and private operating plans.
Guides
Reusable methods for diagnosis, experimentation, and growth execution.
Research
Dated evidence, market maps, theses, and source-sensitive reports.
Resources
Templates, brand assets, and reusable execution materials.

1. Start or Scope Work

Use when the question is what to analyze, what data is needed, or how the work should be set up.

↻
Portfolio intake
Analysis Process
Sets expectations for Product Reviews versus Marketing Reports, the required inputs, and how Transcend turns raw performance data into decisions.
Output: a clean data request and the right analysis lane.
Intake Portfolio
⌘
AI operating system
AI Project Optimization
Turns repeated AI work into a controlled project system using clean-room prompts, living context, rejection logs, and reusable examples.
Output: a repeatable AI project that does not drift across runs.
AI Productivity

2. Diagnose Performance

Use when something moved and the team needs to know what changed, why, and whether it is real.

⌕
Whole-system diagnosis
Product-Marketing Analysis Playbook
Starts with the product state machine, then decomposes performance across product behavior, monetization, creative, channels, and LiveOps.
Output: a causal read of product-market performance.
F2P Diagnosis
▥
KPI monitoring
Control Chart & KPI Diagnostics
Separates signal from noise, detects structural breaks, and turns an out-of-control KPI into a short diagnostic tree.
Output: a defensible alert and a root-cause path.
Analytics Monitoring
◇
UA decline waterfall
ROAS Diagnostic Framework
Isolates whether a ROAS move came from CPM, CTR, conversion, payer yield, attribution, creative fatigue, or second-order effects.
Output: the most likely driver of paid performance change.
UA Marketing
✓
Experiment validity
Statistical Significance in F2P Games
Prevents false wins by setting sample-size expectations, funnel-depth limits, full-week rules, and A/B test validity checks.
Output: a decision on whether a result can be trusted.
Testing Statistics

3. Improve Growth Systems

Use when the goal is deciding what to test next, before spend starts, or after a funnel is already live.

△
Test portfolio design
F2P Marketing Experimentation System
Defines a structured experiment portfolio across creative, audience, bidding, channel, monetization, and LiveOps tests.
Output: a prioritized experiment roadmap and learning loop.
Growth Experimentation
◎
Before first dollar
Pre-Spend Ad Intelligence
Turns competitor ads, keywords, stores, and cross-platform signals into a testable Day 1 UA hypothesis set.
Output: a pre-spend learning agenda and creative thesis.
UA Research-to-test
↗
Founder growth loop
Consumer Product Optimization
Uses dimension locking, power-law prioritization, and confidence scoring to find one growth motion worth scaling.
Output: the next constrained test and the lock criteria.
Growth Prioritization
⟳
Subscription funnel
Subscription Lifecycle Marketing
Maps acquisition, trial activation, paywall conversion, dunning, winback, and expansion into one subscription growth system.
Output: a lifecycle backlog ordered by revenue leverage.
Subscription Lifecycle

4. Strategic Reference

Use when the decision depends on jurisdiction, incentives, or dated market context.

⌖
Source-sensitive reference
Global Gaming Incentives
Compares government incentive programs, tax credits, grants, platform support, and IP regimes for game production strategy.
Output: a short list of jurisdictions worth validating with counsel and current program sources.
Strategy Needs freshness gate
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