Guides
Best practices, workflows, and how-to guides for F2P game analytics.
Analysis Process
How Transcend analyzes your game's performance data. Covers the two-track approach: Product Reviews (isolating product signal) and Marketing Reports (budget allocation). Step-by-step data requirements and methodology.
AI Project Optimization
Build Claude projects that deliver perfect outputs every time. Two-thread method, living documents, rejection logs, and the prompt formula for one-shot results.
Control Chart & KPI Diagnostics
Monitor key metrics using control charts, detect structural breaks early, and systematically diagnose root causes when KPIs go out of control. Includes the 7-step diagnostic framework.
Statistical Significance in F2P Games
The complete guide to A/B testing for mobile games. Sample sizes by funnel depth, the "silent killers" that invalidate tests, and the 8 commandments for trustworthy experiment results.
ROAS Diagnostic Framework
A systematic waterfall for isolating the root cause when ad performance declines. Covers the math behind ROAS, the CPM→CTR→AOV→CR diagnostic flow, platform-specific nuances, and F2P gaming considerations.
Subscription Lifecycle Marketing
A 10-stage framework for converting ad clicks to paid subscribers. Covers trial activation, dunning sequences, expansion plays, and win-back campaigns. 2025 benchmarks for NRR, conversion rates, and channel performance.