Guides
Best practices, workflows, and how-to guides for F2P game analytics.
Analysis Process
How Transcend analyzes your game's performance data. Covers the two-track approach: Product Reviews (isolating product signal) and Marketing Reports (budget allocation). Step-by-step data requirements and methodology.
AI Project Optimization
Build Claude projects that deliver perfect outputs every time. Two-thread method, living documents, rejection logs, and the prompt formula for one-shot results.
Consumer Product Optimization
A growth methodology for founders with limited runway. Find the one thing that works, prove it statistically, lock it in, and move on. Covers dimension locking, power law optimization, and the "Duolingo Rule."
Control Chart & KPI Diagnostics
Monitor key metrics using control charts, detect structural breaks early, and systematically diagnose root causes when KPIs go out of control. Includes the 7-step diagnostic framework.
Statistical Significance in F2P Games
The complete guide to A/B testing for mobile games. Sample sizes by funnel depth, the "silent killers" that invalidate tests, and the 8 commandments for trustworthy experiment results.
ROAS Diagnostic Framework
A systematic waterfall for isolating the root cause when ad performance declines. Covers the math behind ROAS, the CPM→CTR→AOV→CR diagnostic flow, platform-specific nuances, and F2P gaming considerations.
Subscription Lifecycle Marketing
A 10-stage framework for converting ad clicks to paid subscribers. Covers trial activation, dunning sequences, expansion plays, and win-back campaigns. 2025 benchmarks for NRR, conversion rates, and channel performance.
F2P Marketing Experimentation System
A rigorous system for designing, executing, and learning from structured marketing experiments across F2P portfolios. Covers 10-category test taxonomy, statistical framework, test lifecycle, portfolio orchestration, and anti-patterns.
Product-Marketing Analysis Playbook
Start with the product state machine, not the telemetry. A 7-phase protocol for diagnosing product-marketing performance, with causal attribution framework, creative coherence analysis, and LiveOps de-averaging.
Pre-Spend Ad Intelligence
Research keywords, creatives, and competitors before your first dollar. Hypothesis-led framework covering Meta, Google, TikTok, Apple Ads, and mobile game networks. Includes AI prompt library, LTV calculator, fatigue forecasting, and cross-platform synthesis.
Global Gaming Incentives
Comprehensive study of government incentive programs across 25+ countries. Tax credits, grants, platform fee subsidies, UA support, and IP regimes. Tiered ranking with comparative matrix and PublishCo strategic implications.