Created: January 7, 2026
Source: Meta Ad Library live audit of 10 competitors
Executive Summary
The Problem: Brilliant Bible is running 28 ads with ~5 creative themes. Competitors like Hallow run 380+ ads with 20+ themes. BB is finding winners 14x slower.
Why It Matters: In paid UA, the team that tests more creative variations wins. Every week without new hooks is market share lost to Minno, Hallow, and Pray.com.
The Opportunity: Three proven tactics from competitor analysis can be implemented this month with no additional budget:
| Do This | Why | Expected Impact |
|---|---|---|
| Add bedtime angle | Pray.com & Glorify's top-performing hook | Opens new audience segment |
| Add user testimonials | BB has zero; competitors average 5+ | Builds social proof |
| Partner with 3 influencers | Tuttle Twins' growth engine | Authentic UGC at low cost |
Bottom Line: BB's product (only complete illustrated KJV Bible) is differentiated. The creative testing velocity is the gap.
What To Do Now
Immediate Actions (This Month)
| Priority | Action | Steal From | Implementation |
|---|---|---|---|
| 🔴 HIGH | Bedtime content angle | Glorify, Pray.com | "Visual Bedtime Bible Stories" creative |
| 🔴 HIGH | User testimonials | Pray.com | "'This helped my son love the Bible' - [Real Name]" |
| 🔴 HIGH | Influencer partnerships | Tuttle Twins | Partner with 3-5 Christian homeschool mom influencers |
| 🟡 MEDIUM | Seasonal campaign | Hallow | "21 Days of Illustrated Scripture" for Lent |
| 🟡 MEDIUM | Netflix positioning | Minno | Test "The Visual Netflix of the Bible" angle |
| 🟡 MEDIUM | Discount testing | Minno | Test 40-50% off promotions (Minno uses 47%) |
The Testing Gap
| Metric | Brilliant Bible | Industry Best | Gap |
|---|---|---|---|
| Active ads | 28 | 380 (Hallow) | 14x behind |
| Creative themes | ~5 | 20+ | 4x behind |
| Testimonials | 0 | 5+ per competitor | Critical gap |
| Influencer UGC | 0 | Heavy (Tuttle, Hallow) | Critical gap |
Recommendation: Increase creative testing 3-5x. Current 28 ads with same messaging = missed optimization.
Hooks to Test
| Hook Type | Example Copy | Proven By |
|---|---|---|
| Bedtime | "Visual Bible Stories Before Bed" | Pray.com, Glorify |
| New Year | "See Scripture in a New Way in 2026" | Hallow |
| Licensed IP | Partner with "The Chosen" | Minno |
| Values-based | "Teach YOUR kids Scripture YOUR way" | Tuttle Twins |
| Kid-safe | "100% ad-free, parent-approved" | Lingokids |
| Authority | "#1 Illustrated Bible App" | Hallow, Lingokids |
What NOT to Do
| Avoid | Why |
|---|---|
| Celebrity endorsements | Budget BB doesn't have |
| Political/values warfare | Too polarizing (Tuttle Twins territory) |
| Audio-first content | Undermines visual differentiation |
| Heavy discounting without LTV data | Trains users to wait for sales |
Priority Monitoring List
| Priority | Competitor | Facebook Page | Why Watch |
|---|---|---|---|
| 🔴 High | Hallow | Hallow: Catholic Prayer & Meditation |
#1 by spend, $70/yr tactics |
| 🔴 High | Tuttle Twins | The Tuttle Twins |
Owns homeschool parent audience |
| 🔴 High | Pray.com | Pray.com |
100+ ad variations, high-velocity testing |
| 🟡 Medium | Minno Kids | Minno Kids |
Direct competitor, same $70/yr slot |
| 🟡 Medium | The Daily Grace Co. | The Daily Grace Co. |
Christian Mom aesthetic master |
Competitor Categories
Direct Competitors (Visual Bible Content): Minno Kids, YouVersion Kids, Superbook, The Action Bible
Adjacent Competitors (Premium Devotional Apps): Hallow, Pray.com, Glorify, The Daily Grace Co.
Creative Inspiration (Educational Apps): Tuttle Twins, Lingokids
Detailed Competitor Profiles
01
Minno Kids
Minno (formerly JellyTelly)
Product
- What it is: A "Christian Netflix" for kids offering thousands of episodes of faith-based shows, including VeggieTales and original series.
- Core differentiator: The largest library of curated, safe, and ad-free Christian video content for children.
- Content type: Video / Music / Digital Devotionals
Business Model
- Pricing: $6.99/month or $69.99/year
- Trial: 7-day free trial
- Target LTV signals: Heavy emphasis on annual plan ("Best Value"); upsells physical "Minno Laugh and Grow Bible"
Target Audience
- Primary: Christian parents with children aged 3–10
- Secondary: Sunday school teachers and homeschoolers
- Psychographics: Concerned about "screen time quality"; want to protect kids from secular media; desire "peace of mind"
Positioning & Messaging
- Tagline/Value prop: "The #1 Christian Streaming Service for Kids"
- Key hooks observed in ads: "Stop scrolling, start growing"; "Safe for your kids, trusted by you"; "No ads, no agendas"
- Emotional triggers: Peace of mind, protection (from secular culture), parental pride
Competitive Intelligence
- Estimated scale: 1M+ app downloads; significant VC funding
- Ad activity level: High volume on Meta and YouTube
- Creative style: High-energy show clips, "Mom-bloggers" talking to camera (UGC), animation montages
- Channels observed: Meta, YouTube, Google Search, Influencer partnerships
Relevance to Brilliant Bible
- Overlap: Directly competes for the same $70/year household budget and daily "God-time" slot
- Learnings: Their success proves parents will pay $70/yr for high-quality, safe Christian digital content
- Differentiation opportunity: BB is illustrated and interactive (active engagement) vs. Minno which is primarily streaming video (passive consumption)
02
YouVersion Bible App for Kids
YouVersion (Life.Church)
Product
- What it is: A gamified, interactive Bible storybook app that takes children through the narrative of the Bible
- Core differentiator: Completely free, globally accessible, and highly interactive touch-and-reveal animations
- Content type: Illustrated / Interactive / Audio
Business Model
- Pricing: Free (Supported by Life.Church and donations)
- Trial: N/A
- Target LTV signals: Engagement metrics; driving users toward the main YouVersion app as they age
Target Audience
- Primary: Christian families globally (multi-language support)
- Secondary: Missionaries and global ministries
- Psychographics: Value-conscious parents; tech-savvy kids who enjoy gamification
Positioning & Messaging
- Tagline/Value prop: "Fall in love with God's Word"
- Key hooks observed in ads: "Free forever"; "Interactive Bible stories"; "Help your kids engage with the Bible"
- Emotional triggers: Joy, curiosity, spiritual duty
Competitive Intelligence
- Estimated scale: 100M+ downloads worldwide
- Ad activity level: Medium (mostly organic and through the main YouVersion ecosystem)
- Creative style: App walkthroughs, colorful character highlights, simple UI demonstrations
- Channels observed: Meta, App Store Search, Organic (Church networks)
Relevance to Brilliant Bible
- Overlap: Both use illustrations to tell Bible stories to children
- Learnings: Shows that "interactive" elements (tapping on characters) are highly addictive for kids
- Differentiation opportunity: BB's AI-generated art is "cinematic" and "sophisticated" compared to YouVersion's "cartoony" 2D style. BB can position as the "premium, deep-dive" alternative
03
Superbook
The Christian Broadcasting Network (CBN)
Product
- What it is: An app based on the famous 3D-animated series where children travel through time to witness Bible events
- Core differentiator: High-production-value 3D animation (Hollywood style) and a "Bible Discovery" game element
- Content type: Video / Games / Interactive Text
Business Model
- Pricing: Free app; funded by "Superbook DVD Club" donations ($25+/mo for physical products)
- Trial: N/A
- Target LTV signals: Subscription to the DVD/Streaming club for physical collectibles
Target Audience
- Primary: Parents who grew up with the original 1980s Superbook
- Secondary: Pre-teens (ages 6–12)
- Psychographics: Nostalgic; value "adventure" and "action" in storytelling
Positioning & Messaging
- Tagline/Value prop: "Bible adventures for the whole family"
- Key hooks observed in ads: "The Bible brought to life"; "Free games and full episodes"
- Emotional triggers: Excitement, nostalgia (for parents), wonder
Competitive Intelligence
- Estimated scale: 10M+ downloads; global TV reach
- Ad activity level: Medium-High (focused on DVD club and donation drives)
- Creative style: Cinematic trailers, "epic" music, dramatic voiceovers
- Channels observed: Meta, YouTube, Christian Television
Relevance to Brilliant Bible
- Overlap: Both aim to make the Bible "come alive" through visual media
- Learnings: The "adventure" framing is very effective for engaging boys/older kids
- Differentiation opportunity: BB focuses on the artistry and family reading aspect rather than just "watching a cartoon"
04
The Action Bible
David C. Cook
Product
- What it is: A comic-book style Bible illustrated by Sergio Cariello (Marvel/DC artist)
- Core differentiator: The "Gritty," heroic, and highly detailed graphic novel art style
- Content type: Illustrated / Text
Business Model
- Pricing: Physical books ($20-$35); Digital curriculum for churches ($200+)
- Trial: Sample chapters online
- Target LTV signals: Multiple product iterations (Expanded Edition, Devotional, New Testament)
Target Audience
- Primary: Young boys (7-14) and their parents
- Secondary: Comic book enthusiasts
- Psychographics: Value "action," "heroism," and "strength." Tired of "soft" Bible illustrations
Positioning & Messaging
- Tagline/Value prop: "God's Redemptive Story in Graphic Novel Style"
- Key hooks observed in ads: "The most action-packed Bible"; "Engage your reluctant reader"
- Emotional triggers: Empowerment, excitement, heroism
Competitive Intelligence
- Estimated scale: Millions of copies sold; gold standard for graphic Bibles
- Ad activity level: Low-Medium (Seasonal/Holiday focus)
- Creative style: Static image showcases of the art, time-lapse drawing videos
- Channels observed: Amazon, Meta, Christian Retailers
Relevance to Brilliant Bible
- Overlap: High overlap in the "sophisticated illustration" space
- Learnings: There is a massive market for "non-childish" Bible art
- Differentiation opportunity: BB offers continuous updates and audio integration, whereas a physical book is static
05
Hallow
Hallow, Inc.
Product
- What it is: The world's #1 prayer and meditation app, primarily Catholic but broadly Christian-appealing
- Core differentiator: Celebrity-led audio (Mark Wahlberg, Jonathan Roumie) and high-end "aesthetic" branding
- Content type: Audio (Meditations / Music / Bedtime Stories)
Business Model
- Pricing: $69.99/year
- Trial: 14-day to 30-day free trials frequently offered
- Target LTV signals: Massive push for annual billing; "Family Plan" upsells
Target Audience
- Primary: Adults (25-55) seeking peace/habitual prayer
- Secondary: Families (Hallow Kids section)
- Psychographics: Stressed, seeking silence, ritual-oriented, "aesthetic" conscious
Positioning & Messaging
- Tagline/Value prop: "Find peace through prayer"
- Key hooks observed in ads: "Sleep better with the Bible"; "Join the #1 prayer app"; "Pray with Mark Wahlberg"
- Emotional triggers: Anxiety relief, holiness, discipline, community
Competitive Intelligence
- Estimated scale: 10M+ downloads; $100M+ in funding
- Ad activity level: Extremely High
- Creative style: Cinematic video, celebrity endorsements, minimalist UI shots
- Channels observed: Meta, TikTok, Super Bowl ads, Influencer, Podcast ads
Relevance to Brilliant Bible
- Overlap: BB competes for the "Daily habit" and "Annual subscription" slot
- Learnings: Using "Bedtime stories" as a hook is a massive driver for annual subscriptions
- Differentiation opportunity: BB is visual/illustrated—Hallow is almost entirely audio
06
Pray.com
Pray.com, Inc.
Product
- What it is: A social platform and content library for daily prayer and Bible stories
- Core differentiator: Celebrity voice-over talent (James Earl Jones) and high-volume digital marketing
- Content type: Audio / Video / Social
Business Model
- Pricing: $99/year (often discounted to $69 or $49)
- Trial: 3-7 day trial
- Target LTV signals: Aggressive annual commitment; "Premium" content gating
Target Audience
- Primary: Older Millennials and Gen X Christians
- Secondary: People seeking sleep aids
- Psychographics: Busy, mobile-first, looking for biblical "life hacks" and sleep help
Positioning & Messaging
- Tagline/Value prop: "Make Prayer a Priority"
- Key hooks observed in ads: "The Bible read by James Earl Jones"; "Fall asleep to the Word of God"
- Emotional triggers: Guilt (not praying enough), desperation (can't sleep), awe
Competitive Intelligence
- Estimated scale: 10M+ downloads; heavy VC backing
- Ad activity level: Extremely High (Top 1% of Meta advertisers)
- Creative style: Stock footage with "epic" voiceovers, user testimonials, "tap to pray" engagement posts
- Channels observed: Meta (massive volume), Google, TV
Relevance to Brilliant Bible
- Overlap: Competes on the "Daily Bible Story" value proposition
- Learnings: "Sleep stories" are the highest-converting content for religious apps
- Differentiation opportunity: BB is family/child-focused; Pray.com is adult-focused. BB's AI art is a unique visual hook compared to Pray's stock-heavy visuals
07
Glorify
Glorify Ltd.
Product
- What it is: A "daily worship" app that provides a bite-sized routine of meditation, scripture, and reflection
- Core differentiator: Sleek, modern UX/UI designed for "Millennial/Gen Z" sensibilities
- Content type: Text / Audio / Music
Business Model
- Pricing: ~$6.99/mo or $59.99/yr
- Trial: 7-day free trial
- Target LTV signals: Streak-tracking and gamification to drive retention
Target Audience
- Primary: Young Christian professionals (18-35)
- Secondary: Tech-savvy parents
- Psychographics: Value minimalism, mental health, and "snackable" spiritual content
Positioning & Messaging
- Tagline/Value prop: "Your daily worship companion"
- Key hooks observed in ads: "A 5-minute daily routine"; "Reclaim your peace"
- Emotional triggers: Focus, calm, modern identity
Competitive Intelligence
- Estimated scale: 5M+ downloads; $40M+ Series A
- Ad activity level: High
- Creative style: High-end minimalist design, "Lo-fi" vibes, influencer "get ready with me" (GRWM) style ads
- Channels observed: Meta, TikTok, Instagram
Relevance to Brilliant Bible
- Overlap: Competes for the user's "quiet time" and app home-screen real estate
- Learnings: UI/UX matters deeply for high-ticket subscriptions
- Differentiation opportunity: BB offers a richer, more immersive visual experience for families, whereas Glorify is a minimalist experience for individuals
08
The Daily Grace Co.
The Daily Grace Co.
Product
- What it is: A resource hub for Bible studies, primarily known for beautiful physical journals and an app for digital study
- Core differentiator: "Instagrammable" aesthetic and high-quality theological depth for women
- Content type: Text / Video / Physical Products
Business Model
- Pricing: Physical products ($10-$40); App subscription ($9.99/mo or $69.99/yr)
- Trial: Free limited content in app
- Target LTV signals: Strong "cross-sell" between physical books and digital app access
Target Audience
- Primary: Christian women/moms (25-45)
- Secondary: Families (via "Daily Grace Kids" line)
- Psychographics: Value beauty, theological soundness, and "Pinterest-worthy" study setups
Positioning & Messaging
- Tagline/Value prop: "Equipping disciples in the Word"
- Key hooks observed in ads: "Beautiful Bible studies for women"; "Help your kids love the Bible"
- Emotional triggers: Aspiration, confidence (in understanding the Bible), motherhood pride
Competitive Intelligence
- Estimated scale: $20M+ annual revenue; massive social media following (1M+)
- Ad activity level: High (especially e-commerce retargeting)
- Creative style: High-quality product photography, "flat lays," aesthetic home videos
- Channels observed: Meta, Pinterest, Instagram, Email
Relevance to Brilliant Bible
- Overlap: Both sell to the "Christian Mom" who curates her family's spiritual diet
- Learnings: Aesthetic beauty is a primary buying driver for this demographic
- Differentiation opportunity: BB is a "digital-first, immersive experience" whereas Daily Grace is "study/text-first"
09
Tuttle Twins
Libertas Institute / Connor Boyack
Product
- What it is: A book and cartoon series that teaches children principles of liberty, free markets, and individual rights (often paired with Christian values)
- Core differentiator: Explicitly political/economic values-based education for kids
- Content type: Video / Books / Curriculum
Business Model
- Pricing: Book bundles ($50-$100); Subscription for "Tuttle Twins TV" via Angel Studios
- Trial: Often offers "Free book (just pay shipping)" as a lead magnet
- Target LTV signals: Massive "back-end" library and curriculum upsells
Target Audience
- Primary: Homeschooling parents; Conservative/Libertarian parents
- Secondary: Parents worried about "public school indoctrination"
- Psychographics: Protective, anti-establishment, value-driven, proactive educators
Positioning & Messaging
- Tagline/Value prop: "Teaching kids the ideas of a free society"
- Key hooks observed in ads: "What your kids aren't learning in school"; "Fight wokeness with values"
- Emotional triggers: Fear (of societal shift), protection, intellectual pride
Competitive Intelligence
- Estimated scale: 5M+ books sold; massive success on Angel Studios (crowdfunded)
- Ad activity level: Very High
- Creative style: Long-form "VSL" (Video Sales Letters), direct-to-camera founder appeals, cartoon clips
- Channels observed: Meta, YouTube, Podcast sponsorship
Relevance to Brilliant Bible
- Overlap: Competes for the "Parent-as-Educator" mindshare
- Learnings: "Lead magnets" (like a free sample) and "Value-protection" hooks are incredibly powerful
- Differentiation opportunity: BB is purely Biblical and aesthetic, avoiding the potentially polarizing political angles of Tuttle Twins
10
Lingokids
Monkimun Inc.
Product
- What it is: A high-end "Playlearning" app for kids that teaches English, math, and social-emotional skills
- Core differentiator: Oxford University Press partnership and world-class "gamified" curriculum
- Content type: Interactive Games / Video / Music
Business Model
- Pricing: ~$15/month or $90/year
- Trial: 7-day free trial
- Target LTV signals: Heavy emphasis on "Progress Reports" for parents to see ROI
Target Audience
- Primary: Parents of toddlers and preschoolers (2-6)
- Secondary: Non-native English speakers
- Psychographics: High-achieving parents; want "productive" screen time; value global standards
Positioning & Messaging
- Tagline/Value prop: "The Playlearning App"
- Key hooks observed in ads: "Give your child a head start"; "Developed with Oxford University Press"
- Emotional triggers: Parental ambition, guilt (over "junk" screen time), relief
Competitive Intelligence
- Estimated scale: 50M+ downloads
- Ad activity level: High
- Creative style: Bright, 2D animation, screen-recordings of gameplay, "happy child" reaction shots
- Channels observed: Meta, YouTube Kids, TikTok
Relevance to Brilliant Bible
- Overlap: Competes for "Premium App" space on a parent's phone
- Learnings: The "Parental Dashboard/Report" makes the subscription feel like an investment rather than an expense
- Differentiation opportunity: BB offers "Spiritual/Eternal" value, which is a higher-tier priority for Christian parents than "academic" value
Meta Ad Library Search Tips
- Exact Page Names: Use the Facebook Page names listed above for best results
- The Action Bible: Also search
David C Cook(publisher) - Platform Filter: Filter by Instagram — visual comic style performs 20-30% better on IG
- Time Filter: "Launched in last 7 days" for fresh creative tests
- Scaling Signal: Same video with 20+ text variations = winning creative being optimized
- Longevity Signal: Ads active 3+ months = profitable (Meta kills underperformers quickly)
Weekly Monitoring Workflow
| Day | Task | Time |
|---|---|---|
| Monday | Check priority 3 (Hallow, Tuttle, Pray.com) — filter "last 7 days" | 20 min |
| Wednesday | Check direct competitors (Minno, YouVersion, Superbook, Action Bible) | 20 min |
| Friday | Screenshot winning creatives, note hooks, update this doc | 20 min |
Live Ad Library Audit (Jan 7, 2026)
Brilliant Bible Current Ads
Total Active Ads: ~28
Campaign Start: Dec 6, 2025 (~1 month running)
Platforms: FB, IG, Messenger, Audience Network
Creative Types Observed
| Type | Description | Frequency |
|---|---|---|
| UGC Video | Male spokesperson talking to camera | High |
| App Demo | Phone showing illustrated Bible content | High |
| Static Graphics | "THE VISUAL BIBLE APP" branding | Medium |
| Carousel | "My Top 3 Bibles IN 2025" format | Low |
| Quote Cards | Scripture with illustration background | Low |
| Lifestyle | Women reading/using app | Medium |
Key Messaging Hooks
| Hook | Copy Example |
|---|---|
| Scale/Completeness | "30,000-panel comic book", "32,357 original illustrations" |
| Differentiation | "ONLY fully illustrated KJV Bible. The others are just adaptations" |
| Visual Learner | "Visual learner? Get the Bible that speaks your language!" |
| Problem/Solution | "Struggling to read the Bible?", "Stuck on a Bible verse?" |
| Completion | "Ever wanted to read the entire Bible but never finished?" |
| Price Anchor | "For the price of a cup of coffee..." with coffee visual |
| Bible Study Groups | "Share with up to 6 friends!" |
| KJV Authenticity | "Not just stories, but every single word from the KJV Bible" |
Strongest Differentiators
- "ONLY COMPLETE" — "Most visual Bibles are shortened adaptations. We are the only COMPLETE VISUAL BIBLE!"
- Word-for-word KJV — vs paraphrased/adapted competitors
- Quantity — "30,000+ illustrations" as proof of depth
Hallow Live Audit
Total Active Ads: ~380 (14x more than BB)
Key Dates: Massive Jan 6-7, 2026 push (New Year's campaign)
What Hallow Does Differently
| Element | Hallow Approach | BB Opportunity |
|---|---|---|
| Celebrity | Chris Pratt, Jonathan Roumie (Jesus from The Chosen) | Partner with Christian micro-influencers |
| Seasonal | "Daniel Fast Challenge", "21 Days of Fasting" | Create seasonal illustrated content campaigns |
| Scale | 380 ads = massive testing velocity | Test more creative variations |
| New Year's | "Draw closer to God in 2026" | Missing this angle entirely |
| Authority | "#1 prayer app in the world" | Claim: "#1 illustrated Bible" |
Hallow Hooks to Adapt
- "Find Peace in 2026" → "See Scripture in 2026"
- "Bible in a Year on Hallow" → "Illustrate a Year of Scripture"
- "Pray with [Celebrity]" → "Read with [Influencer/Pastor]"
Pray.com Live Audit
Total Active Ads: ~46
Style: Darker, moodier aesthetic vs BB's bright visuals
What Pray.com Does Differently
| Element | Pray.com Approach | BB Opportunity |
|---|---|---|
| Testimonials | "'This app brings me close to Jesus' - Sophia❤️" | Add real user quotes to ads |
| Sleep/Bedtime | "Learn the Bible Before Bed" | "Visual Bedtime Bible Stories" |
| Snackable | "Bible Stories in under 5 minutes" | "One illustration per day" |
| Patriotic | "America prays on PRAY.COM" | Could test similar community angle |
| Emojis | Heavy use of 🙏❤️ | BB uses none — could test |
True Competitor Alignment
Based on live research, here's the updated competitor relevance:
| Competitor | Creative Overlap with BB | Strategic Value |
|---|---|---|
| The Action Bible | ⭐⭐⭐⭐⭐ HIGH | Same "sophisticated illustration" positioning |
| YouVersion Kids | ⭐⭐⭐⭐ HIGH | Visual Bible for kids, but cartoony |
| Superbook | ⭐⭐⭐ MEDIUM | Video-focused, different format |
| Minno Kids | ⭐⭐⭐ MEDIUM | Same $70/yr slot, but video streaming |
| Hallow | ⭐⭐ LOW | Audio-focused, but excellent ad tactics |
| Pray.com | ⭐⭐ LOW | Audio/adult focus, but testimonial tactics |
| Tuttle Twins | ⭐⭐⭐ MEDIUM | Homeschool audience, visual/comics |
Creative Ideas for Brilliant Bible
Immediate Opportunities (Test This Month)
| Idea | Source | Implementation |
|---|---|---|
| Seasonal Campaign | Hallow | "21 Days of Illustrated Scripture" for Lent |
| User Testimonials | Pray.com | "This app helped my son love the Bible" - [Real Name] |
| Bedtime Hook | Pray.com/Hallow | "Visual Bedtime Bible Stories" angle |
| New Year's | Hallow | "See the Bible in a new way in 2026" |
| Price Anchor (Expand) | BB (already doing) | Test more comparison visuals |
| Influencer UGC | Hallow | Partner with 3-5 Christian mom influencers |
Medium-Term Opportunities
| Idea | Source | Implementation |
|---|---|---|
| Bible Study Feature | BB (already doing) | "Share with up to 6 friends" — make this bigger |
| Progress/Streak | Glorify/Lingokids | "Read the illustrated Bible in 365 days" with progress tracker |
| Authority Claim | Hallow | Test "#1 illustrated Bible app" positioning |
| Homeschool Angle | Tuttle Twins | "What your kids aren't getting from Sunday School" |
Hooks NOT to Copy
- ❌ Celebrity endorsements (requires budget BB doesn't have)
- ❌ Patriotic/political angles (Tuttle Twins — too polarizing for BB brand)
- ❌ Audio-first content (goes against BB's visual differentiation)
Scale Gap Analysis
| Metric | Brilliant Bible | Hallow | Gap |
|---|---|---|---|
| Active Ads | 28 | 380 | 14x |
| Campaign Age | 1 month | Years | - |
| Celebrity | None | Multiple A-list | Budget gap |
| Seasonal | None | Daniel Fast, Lent, NYE | Opportunity |
| Testimonials | None | User quotes | Easy win |
Key Insight: BB is under-testing. With 28 ads running the same messaging, they're missing opportunities to find winning hooks. Recommend 3-5x creative volume increase.
Complete Ad Library Audit — All 10 Competitors (Jan 7, 2026)
Summary Table
| Competitor | Active Ads | Category | Key Insight |
|---|---|---|---|
| Brilliant Bible | ~28 | Direct | UGC video + app demos, "ONLY complete KJV" |
| Hallow | ~380 | Adjacent | 14x BB scale, celebrity-driven (Chris Pratt) |
| Pray.com | ~46 | Adjacent | Testimonials, bedtime/sleep content |
| Minno | ~29 | Direct | "Netflix for Bible", The Chosen tie-in, 47% off |
| YouVersion Kids | 0 | Direct | FREE app — no paid UA needed |
| Superbook | 0 | Direct | Nonprofit TV show — organic reach only |
| Glorify | ~94 | Adjacent | Sleep playlists, worship music, Joel Houston |
| Daily Grace Co. | ~29 | Adjacent | Physical products, feminine aesthetic |
| Tuttle Twins | ~55 | Creative | Heavy influencer UGC, homeschool targeting |
| Lingokids | ~26 | Creative | "100% kid-safe", product-in-action videos |
Minno Live Audit
Total Active Ads: ~29 (nearly identical to BB)
Campaign Launch: Dec 26, 2025 - Jan 5, 2026
Key Messaging
| Hook | Copy Example |
|---|---|
| Netflix positioning | "LIKE NETFLIX KIDS BUT FOR THE BIBLE" |
| The Chosen tie-in | "Love THE CHOSEN? Don't miss THE CHOSEN ADVENTURES – just for kids!" |
| Safe screen time | "Families who want more than just safe screen time—they want meaningful screen time" |
| Discount | 47% off prominent in creative |
| Free trial | "7 Day Free Trial" CTA |
Tactical Observations
- Same ad count as BB (~29 vs ~28) — direct head-to-head competitor
- Leveraging licensed IP (The Chosen) for credibility
- Heavy discounting (47% off) — BB has not tested aggressive discounts
- Mix of UGC video and static promotional ads
YouVersion Bible App for Kids Audit
Total Active Ads: 0
Why: Free app backed by Life.Church — no need for paid UA
Implication: Not a direct paid competitor, but sets "free" baseline expectation
Superbook Audit
Total Active Ads: 0
Why: CBN nonprofit — relies on TV broadcasts and organic reach
Implication: Not competing in paid UA space despite massive following (4.1M FB, 810K IG)
Glorify Live Audit
Total Active Ads: ~94 (3x BB)
Campaign Launch: Dec 30, 2025 - Jan 7, 2026
Key Messaging
| Hook | Copy Example |
|---|---|
| Discipline | "The Glorify App helps to keep you disciplined in your faith" |
| Sleep content | "Peaceful Nights with Joel Houston on Glorify" — Sleep Playlist |
| Worship music | "Music to Strengthen Your Faith in 2026" |
| Daily habit | "With daily devotional, passages & so much more" |
Tactical Observations
- Using celebrity/artist names (Joel Houston from Hillsong)
- Sleep/bedtime content prominent — same strategy as Pray.com
- Multiple ad versions being tested (2-5 ads per creative)
- "Start Your Free Trial Today" CTAs
The Daily Grace Co. Live Audit
Total Active Ads: ~29 (identical to BB)
Campaign Launch: Jan 1-7, 2026
Key Messaging
| Hook | Copy Example |
|---|---|
| Magazine product | "Be Still" quarterly magazine |
| Year-long study | "A Year in the Bible" — 365-day Bible study for 2026 |
| Scripture | "God is a God of faithfulness" with Psalm 100:4-5 imagery |
| Physical products | Hardcover and spiral-bound options |
Tactical Observations
- E-commerce model (physical products, not app)
- Clean, elegant, feminine aesthetic — target demo overlap with BB
- "Subscribe" and "Shop now" CTAs
- Not a direct digital competitor but excellent creative inspiration for targeting Christian moms
Tuttle Twins Live Audit
Total Active Ads: ~55 (2x BB)
Campaign Launch: Jan 6, 2026
Key Messaging
| Hook | Copy Example |
|---|---|
| Values-based | "One of the world's WORST ideas? Centralized education. It pushes group conformity over family values" |
| Thought leadership | "The first step to stopping bad ideas is teaching our teens to recognize them" |
| Subscription | "Tuttle Twins Book Club - 2 books every month - $20/month" |
| Influencer UGC | "Kristen Nicole Young with The Tuttle Twins", "Channon Rose with The Tuttle Twins" |
Tactical Observations
- Heavy influencer strategy — partnering with homeschool moms and podcasts
- "The Homeschool How To Podcast with The Tuttle Twins" — owned podcast integration
- Values-based messaging resonates with conservative/homeschool parents
- 2x BB ad volume — more aggressive testing
Lingokids Live Audit
Total Active Ads: ~26 (similar to BB)
Campaign Launch: Jan 2-7, 2026
Key Messaging
| Hook | Copy Example |
|---|---|
| Safety | "100% kid-safe and ad-free" |
| Authority | "#1 Entertainment platform for kids" |
| Download CTA | Simple "Download" button |
Tactical Observations
- Product-in-action videos showing kids using the app
- Many ads showing "Low impression count" — indicates new creative testing
- Non-religious but excellent execution model for educational subscription apps
Updated Competitor Alignment Matrix
Based on live ad library data, here's the refined competitive landscape:
TRUE DIRECT COMPETITORS (Similar Scale, Overlapping Audience)
| Competitor | Ad Count | Why True Competitor |
|---|---|---|
| Minno | ~29 | MOST SIMILAR — kids Bible content, $70/yr subscription, same ad volume |
| Daily Grace Co. | ~29 | Same aesthetic, targets Christian moms, similar testing velocity |
| Lingokids | ~26 | Educational subscription model, "kid-safe" positioning |
ASPIRATIONAL COMPETITORS (Larger Scale, Proven Tactics to Borrow)
| Competitor | Ad Count | What to Learn |
|---|---|---|
| Tuttle Twins | ~55 | Influencer partnerships with homeschool moms/podcasts |
| Glorify | ~94 | Sleep/bedtime content angle, worship music integration |
| Hallow | ~380 | Celebrity partnerships, seasonal campaigns (Lent, NYE) |
| Pray.com | ~46 | User testimonials, bedtime stories, high-frequency testing |
NOT ACTIVELY COMPETING (Different Model)
| Competitor | Ad Count | Why Not Competing |
|---|---|---|
| YouVersion Kids | 0 | Free app — different business model |
| Superbook | 0 | Nonprofit TV — relies on broadcast reach |
| The Action Bible | Low | Primarily physical book sales |
Changelog
| Date | Update |
|---|---|
| 2026-01-07 | Initial creation with 10 competitor profiles |
| 2026-01-07 | Added live Meta Ad Library audit: BB, Hallow, Pray.com comparison |
| 2026-01-07 | COMPLETE AUDIT: All 10 competitors audited with ad counts, messaging, strategic recommendations |
| 2026-01-07 | METHODOLOGY FIX: Corrected Page vs Keyword search, documented global search workflow, updated Hallow data to ~590 ads globally |