Playbooks

Comprehensive UA playbook for illustrated Bible app. Covers LTV shape, channel strategy, Meta execution, creative testing with customer profiles, AI creative workflow, and reporting. v1.3: Added "Revenue Without Ad Spend" section—Lifetime Offer ($149-199), Win-Back Emails (5-10% recovery), and 3-Hook Creative Remix ($0 cost).

Competitive landscape analysis for the illustrated Bible app market. Market positioning, competitor strategies, and differentiation opportunities.

Pattern-derived publishing framework for AA games. Covers game type classification (Systemic vs Content-Finite), 12 foundational patterns, 4 strategic options with intervention triggers, Steam Next Fest playbook, commercial terms, and localization framework. v3.1: Updated with Dec 2025 EA graduation data (n=225) — "EA Is The Launch" reframe, review score debt warning, console parity tactics.

Complete UA strategy for front-loaded LTV games. Covers channel matrix (AppLovin PRIMARY, Kashkick PRIMARY, Unity TEST, Google LOCKED), creative engine with SDK-network optimized format mix, and execution checklists. v3.4: Sticky navigation, interactive LTV shape selector, persistent checkboxes, restructured Creative Engine per Gemini recommendations.

Series A fundraising trip planner for Asia. Interactive dashboard covering 23 leads across 9 cities (Seoul, Tokyo, Shanghai, Hong Kong, Shenzhen, Hangzhou, Osaka, Beijing, Ho Chi Minh). Features route map, timeline with travel/acclimation days, availability constraints, and two travel options comparison with company-by-city breakdown.

Interactive Kanban-style deal flow tracker for Asia Roadshow Q4 2025 / Q1 2026. Tracks 20+ leads across 6 pipeline stages—from Initial Contact through Term Sheet. Features drag-and-drop stage transitions, priority scoring, key target flags, auto-save to localStorage, and JSON export.

Interactive model for publisher warrant incentives. Shows the math behind 5-tier equity unlocks contingent on profitable marketing spend. Calculates founder value from both direct profits and enterprise value appreciation vs. dilution cost.