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Ad Tech Value Chain Navigator

Interactive map of the performance advertising ecosystem for gaming and app teams. Use the filter to compare directional channel fit, integration burden, and Transcend diligence notes by business model.

Primary job Choose which ad-tech layer or vendor deserves diligence next.
Audience Transcend investors, operators, and portfolio growth leads.
Trust boundary Fit scores are directional heuristics, not market-share estimates.
Source status Landscape notes reviewed May 20, 2026; verify before spend decisions.
Source refresh: public vendor docs spot-checked May 20, 2026 for product availability. Pricing notes, fit scores, and Transcend alpha remain internal directional heuristics. Before a live spend or investment decision, refresh the specific vendor page and deal context. AppsFlyer games AppsFlyer PC/console AppLovin MAX Unity LevelPlay Moloco DSP
💰 Money & Data Flow
Left to right: ad spend flows through these layers to reach users. Data flows back for measurement.
Money flow (you → publishers)
Data flow (attribution → you)
📚 Quick Reference
Key takeaways for each layer in your value chain
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