Ad Tech Value Chain Navigator
Interactive map of the performance advertising ecosystem. Click any platform to learn how it works, who uses it, and how it connects to upstream and downstream partners. Filter by your business type to see relevant market share and recommendations.
💰 Money & Data Flow
Left to right: Your ad spend flows through these layers to reach users. Data flows back for measurement.
Money flow (you → publishers)
Data flow (attribution → you)
📚 Quick Reference
Key takeaways for each layer in your value chain